Addressing the elephant in the room in the industry
Martin Lyne, founder of woods_ copenhagen, on cheap but harmful ingredients and 3 new product launches we liked at Daisy Beauty Expo. Plus: The future of Spatial Commerce — and why it matters now.
IN THIS ISSUE
INSIGHTS: The man behind woods_ copenhagen, Martin Lyne, on the ingredients that the brand keeps on its ’no-list’ no matter what
INSIGHTS: The future of Spatial Commerce — and why it matters now
NEWS: 3 new product launches we liked at Daisy Beauty Expo
EVENT: Join us for our next Beauty Innovation Talks
WORLD VIEW: Developing tomorrow’s cosmetic ingredients today
Business as usual
Last weekend, the biggest edition of the biannual beauty event Daisy Beauty Expo to date took off in Stockholm, inviting media, buyers and retailers, and brands for two days of product launches, seminars, and networking.
Things are a bit shaky out there but the brand representatives showed no cause for concern. The biggest industry players and indie brands alike expressed enthusiasm for a new year of growth — with little signs of ”degrowth”, that I touched upon in last week’s issue.
One buyer at a leading retailer shared some great challenges now compared to her previous 45(!) years in the sector. These include anticipating rapid TikTok trends — ”I’m not there, my younger colleagues tell me if there’s anything I need to know” — and the consumer’s constant hunt for discounts — ”We (the retailer and its competitors) keep on saying that when we stop with it or reduce it, it will be beneficial for all of us, but nobody stops.” Perhaps this might be the year for developing new strategies here, thanks to a bunch of more or less innovative tips.
Yet, the growth shows no signs of stopping, the buyer shared, and not least in the luxury segment, ”much thanks to repurchasing.” Speaking of devoted consumers, Brand Recognition and Loyalty were pointed out as key factors in Yuty’s insight piece from last year, on the key factors behind the industry’s resilience also during economic downturns: ”Brands like Sephora, Beauty Pie, and Pat McGrath enjoy high customer loyalty and a powerful brand image, serving as a form of economic buffer. /… / As consumers become more selective about their spending, they're more likely to stick with brands they're familiar with and trust. Yet the question remains: How can smaller brands manage to stay afloat in these turbulent times?”
After my encounters throughout last weekend’s event, my answer would be: Surprisingly well. We meet three of the enthusiastic exhibitors in our guide to the product launches that caught our attention later in this email.
I’ll spend this weekend in Paris for the leading interior design fair Maison&Objet. This edition, its 30th anniversary, comes with a great focus on beauty and wellness. Another example of when these two sectors meet is provided by Niklas Kiviluoto, co-founder and CEO of Finnish technology startup Aino.ar, who shares more on the future of Spatial Commerce. Although Niklas and his team are mainly targeting the design sector, this is a buzzword that is relevant for all of us.
Also: The next edition of Beauty Innovation Talks at CIFF in Copenhagen is now only two weeks away. We hope to see you there!
Until next week, enjoy!
3 new product launches we liked at Daisy Beauty Expo
We speak to industry executives for more on innovative R&D, advanced beauty-tech for home use, and the latest in K-Beauty at Scandinavia’s leading press event for the beauty industry.
“Every brand should consider having their products 3D modelled and optimised for browser and AR viewing”
On the future of Spatial Commerce — and why it matters now, also for the beauty industry.
EVENT
Join us for Beauty Innovation Talks: How AI and data can power beauty brands
We’re bringing our beauty insights format back to Copenhagen.
WORLD VIEW
A briefing on innovations in the global beauty industry
Wallpaper*: Innovations in beauty tech for 2024, from robot-powered nail art to AI-enhanced make-up
Erdyn: Five Innovations Paths for 2024 for the Cosmetic Industry
Cosmoprof: Ideas to Innovation: Developing Tomorrow’s Cosmetic Ingredients Today
Dermatology Times: Hair Supplements and Diet: Can They Make a Difference?
INSIGHTS
Martin Lyne on addressing the elephant in the room in the skincare industry
By JOHAN MAGNUSSON
”If this was invented today, I’m sure it would be on the red list,” the founder of woods_ copenhagen states.
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