Creating a modern men’s beauty brand
THE GREY founder Gregor Jaspers on how to be relevant in communication and approach. The key trends to watch in beauty-tech explained. Plus: Launches we like: January.
IN THIS ISSUE
INSIGHTS: Gregor Jaspers, founder of Dutch skincare and wellness brand THE GREY, on the fast-changing male beauty consumer landscape
INSIGHTS: Our new Editor-at-large in Beauty, Selah Rui Li, on the key trends to watch in beauty-tech
NEWS: Launches we like: January
WORLD VIEW: The year ahead in dermatology
Do look back
At Scandinavian MIND, we have a mantra — ”never look back”. As good as an idea may sound, it can not go as planned all the time for a small team producing a vast amount of content every week. And then, we always aim to stick to the original plan. This also applies to our coverage — future-minded and optimistic, reporting on new innovations and macro trends before they’re in every social feed.
However, when we now welcome our new Editor-at-large for Beauty, entrepreneur and founder of beauty-tech startup Ellure, Selah Rui Li, it feels exciting to actually look back. In her first column, she dives into the beauty-tech trends that emerged in 2023 and are expected to continue to shape the beauty landscape now and in the years to come.
— As a roboticist turned beauty-tech entrepreneur, I found myself captivated by the remarkable strides in beauty technology throughout 2023. This dynamic year saw an upsurge in innovation, with artificial intelligence, robotics, and synthetic biology taking the centre stage, she writes.
We’re really happy to see Selah joining our team, and her text is a great opportunity to catch up on the buzzwords you might have heard of but not yet fully understood.
Speaking of future-minded, I’ll join Beauty Innovation Talks at CIFF in Copenhagen this afternoon for a trend forecast and a look at innovations and new technologies in the beauty industry. If you can’t make it there, the insights will be shared in a coming podcast episode, where you can also take part of innovations and The future of wellness from Maison&Objet the other week.
We’re back in a week, see you!
Navigating the beauty-tech wave of 2023 — the industry trends you should know
We now welcome our new Editor-at-large for beauty, Selah Rui Li. The founder of Ellure is clearly one to watch in the Nordic beauty space and in her first column, she shares the key trends to watch in beauty-tech.
Launches we like: January
We catch up on reports, milestones, and products that caught our attention during the last month, from the Nordics and beyond.
WORLD VIEW
A briefing on innovations in the global beauty industry
BeautyMatter: In beauty, the opposite of clean is not dirty. It’s science
Dermatology Times: The Year Ahead in Dermatology
INSIGHTS
Creating a modern men’s beauty brand
By JOHAN MAGNUSSON
We sit down with Gregor Jaspers, founder of Dutch skincare and wellness brand THE GREY, who has followed the development in men’s consumer behaviour first-hand for almost ten years.
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