Dos and don’ts in beauty packaging
Toxintelligence’s Ena Iglebaek Herceglija answers the most frequently asked questions from the clients, the obstacles when working with side streams, and full speaker list for Beauty Innovation Talks.
IN THIS ISSUE
INSIGHTS: Regulatory expert Ena Iglebaek Herceglija answers the most frequently asked questions about beauty packaging
INSIGHTS: Laponie of Scandinavia’s Head of R&D, Jaana Ailus, shares the obstacles for letting side streams create greener beauty ingredients
EVENT: Full speaker list for Beauty Innovation Talks
WORLD VIEW: The trends defining the $1.8 trillion global wellness market in 2024
Ever heard of ”wellness washing”?
In several news articles from last year, this phenomenon was first described as something that employers are facing at their workplaces. ”It’s estimated that 12 billion days of work are lost each year due to poor mental health, costing the global economy $1 trillion annually” /…/ ”With wellbeing taking center stage in workplace culture, it’s easy to get caught up in the appeal of flashy perks that may not truly contribute to employee welfare,” Mia Barnes wrote in BenefitsPRO.
At the interior design fair Maison&Objet in Paris last weekend, I interviewed Mallory Huron, Beauty & Wellness Strategist at Fashion Snoops, right next to the trend agency’s exhibition The Future of Wellness. Only a few weeks into the new year, I’m sure that it will remain at the top among my favourite conversations when 2024 is being summarised. Curious? Listen to this week’s podcast episode, filled with insights from Paris, to be released tomorrow.
After the recording, Huron stated that wellness washing is something for brands to take into consideration also in their communication towards end consumers. For many of the so-called well-being products, she pointed out, it will take a long time and a lot of effort before the consumer will notice any result. And, it’s nothing new or surprising that such a buzzword also attracts plenty of fortune seekers.
Last week, McKinsey released its latest Future of Wellness survey, sharing The trends defining the $1.8 trillion global wellness market in 2024 and explaining that: ”Today, consumers are no longer simply trying out these wellness trends and hoping for the best, but rather asking, ’What does the science say?’”
This sentence alone, after McKinsey has interviewed 5,000 consumers across China, the United Kingdom, and the United States, clearly makes little room for any wellness washing.
Going to Denmark for Copenhagen Fashion Week next week? Make sure not to miss our Beauty Innovation Talks at CIFF on Thursday, for insights on how AI and data can power the industry. The full speaker list can be found later in this email.
Hope to see you there! And see you in a week!
The regulatory expert answers the most frequently asked questions about beauty packaging
We let Ena Iglebaek Herceglija provide her insights on recyclability and safety for beauty products, PCR plastic, and the anticipated EU regulations on packaging and packaging waste.
EVENT
Here’s the full speaker list for Beauty Innovation Talks: How AI and data can power beauty brands
We’re bringing our beauty insights format back to Copenhagen.
LOCATION: CIFF, Bella Center, Copenhagen Meeting room 18, first floor
TIME: 1 February 2024 14.30–17.00
RSVP: beautyinnovation@scandinavianmind.com
Speakers and more information here
WORLD VIEW
A briefing on innovations in the global beauty industry
ETRetail: AI and Blockchain are revolutionizing the beauty industry for enhanced business
Next in Beauty: Wellness: a growing sector
McKinsey: The trends defining the $1.8 trillion global wellness market in 2024
INSIGHTS
Here are the obstacles for letting side streams create greener beauty ingredients
By JOHAN MAGNUSSON
We ask Laponie of Scandinavia’s Head of R&D Jaana Ailus to dive into the British scientific project bringing abandoned ingredients to life.
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