How to create a cult beauty brand — in five years
Augustinus Bader’s CEO Charles Rosier explains the unprecedented success and we talk regenerative practices with L'OCCITANE Group’s Sustainability Director. Plus: Introducing Launches we like.
IN THIS ISSUE
INSIGHTS: Charles Rosier on creating a cult beauty brand — in five years
INSIGHTS: Raphaëlle Archambeaud, Sustainability Director, L’OCCITANE Group, on the most urgent industry challenges — and the strategies to tackle them
NEWS: Launches we like — December
WORLD NEWS: L’Oréal acquires Danish research company Lactobio
Launch forth
We get approached every single day by new startups aiming to be featured on our platform. I often find myself thinking not only about their passion and dedication but also their courage. It’s a well-known fact that creating your own beauty and personal care brand is time-consuming, expensive, and in many other aspects risky. And it’s not so often that we feature new products or service launches, given our clear focus on industry insights and macro trends. That is until this week, when introducing Launches we like. When we speak to you, our readers, about Beauty Innovation, it’s clear that many of you want to keep track of the new launches presented by your industry peers. So, we’ll now gather a curated range of our favourite drops from the Nordics and beyond in a monthly format, to highlight some of the best innovations our region has to offer. Just like we aim to do with this weekly newsletter, in other words. Shall we highlight yours? Drop me a line and tell me why.
In this week’s Insights piece, Augustinus Bader’s CEO Charles Rosier shares an eye-catching number.
— Only 5% of companies make it to exceed the 10 million USD turnover bar over their life.
At the helm of a brand which last year became a unicorn, only four years after launching, you might think that Rosier never has had to worry about such statistics. Think again.
— I remember three times that we were three weeks away from being bankrupt — at the beginning, we had our CFO resign three times, he says.
Lastly, when asked what’s the next big thing in beauty by a Finnish beauty brand for their internal Strategy day last week, I answered: regenerative practices. Don’t miss my 30-minute conversation with L’OCCITANE Group executive Raphaëlle Archambeaud, to hear how this growing phenomenon can change the lives of farmers in France — and for all of us. And, watch this space for more on regenerative agriculture in beauty very, very soon.
Until next week, enjoy!
Launches we like: December
Catch up on our curated list of new releases by brands and beauty services from the Nordics and beyond.
L’OCCITANE Group’s Sustainability Director’s strategies to tackle the most urgent beauty industry topics
Raphaëlle Archambeaud shares insights on how to make refill solutions successful, the need to focus even more on transparency and biodiversity, the two not enough well-known sustainability topics in beauty — and how the B-Corp certification has made many things so much easier in her daily operations.
WORLD VIEW
A briefing on innovations in the global beauty industry
Cosmetics Business: L’Oréal acquires Lactobio to ‘strengthen’ its microbiome research
Friendbuy: How To Create A Marketing Strategy For Cosmetics Brands
Lombardo: Beauty Product Launch in 10 Steps
INSIGHTS
Charles Rosier on creating a cult beauty brand — in five years
By JOHAN MAGNUSSON
The CEO of beauty sensation Augustinus Bader on the science, innovation — and luck — to take discoveries from healing a 2.5-year-old girl to becoming a unicorn and winning The greatest skincare of all time.
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