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Dear reader, 

Thank you for subscribing to Beauty Innovation! It’s been a true pleasure writing this insights newsletter throughout the summer. 

Now I have a favour to ask. 

When we started this insights newsletter at the beginning of summer, it was our mission to provide the most useful and up-to-date knowledge about the industry and where it’s headed. Written in a concise and easy-to-digest format, directed to you, the professionals who work in the beauty industry. 

Judging by the positive feedback from you, our dear readers, we are well on our way to live up to that promise. 

That’s why we now feel confident to move from a free trial to a paid subscription. 

Launched this summer, we’ve received great praise from you, the professionals, when providing weekly insights from the beauty industry.

We’ve already interviewed a significant number of beauty industry executives, sharing how to use your followers to create a better beauty brand, micro and macro makeup trends, and, just recently, challenged our region’s self-image when it comes to being an innovative leader.

We’ve also provided you with the latest industry news and launches, such as scientific projects, challenges with finding production closer than China, and innovative, more eco-friendly packaging.

Also, the weekly stats and charts show where the industry is heading through numbers. ”53% of global consumers claim to prefer a natural or no make-up style, seeking to achieve a clean, fresh, and healthy look with the make-up products they use every day,” to take one recent example.

When we now end our trial period, we hope to see you join us in the new paid version of Beauty Innovation. We spend hours and hours every week to find the right representatives, numbers, and insights providing us — and ultimately you — with the latest from this, our favourite industry.

Kind regards,

Johan Magnusson
Editor, Beauty Innovation