Lessons learned from a complete beauty brand revamp

Speaker announcement for next week’s Beauty Innovation Talks, the chemical sector insider’s insights on plastics, and an exclusive interview with Lernberger Stafsing.

Nov 16, 2023

∙ Paid

INSIGHTS: Lernberger Stafsing on trusting your gut in an industry full of opinions
INSIGHTS: Strategic advisor Erik Gravenfors on the problematic substances in plastics that impede recycling
EVENT: Beauty Innovation Talks in Stockholm, now less than one week away
WORLD VIEW: Transforming sugar beets and coffee grounds into upcycled beauty innovations

Nothing ventured, nothing gained

Today, we meet a brave duo. Entrepreneurs Patrik Lernberger and Mattias Stafsing have taken a leading position in the hair category in the region with their brand Lernberger Stafsing, thanks to high credibility and sleek design. Yet, the duo spent the entire pandemic to do a complete brand revamp. Not only because they’re known for being perfectionists but also because they had to.

— You can think of it as if you buy a summer house and you start to expand it year by year. Then you end up with a huge house but nothing really fits, Stafsing tells us in the interview.

These days, when brands use their budgets to secure brand awareness and recognition, it’s a bold move to redo a visual interpretation — after only a decade on the market. At the pre-launch of the new identity the other week, the brand almost sold out in just two hours.

— We can see that people love it when brave people do something new, says Lernberger.

More bold entrepreneurs and industry executives will join us on stage next Wednesday, November 22, for Beauty Innovation Talks in Stockholm. We share the event details, including speakers and the RSVP address, later in this email. Hope to see you there!

EVENT

Welcome to an afternoon of insights and panel discussions about science-backed beauty and the microbiome.

Grev Turegatan 30
Stockholm 22 November 2023
15.00—17.00
RSVP: beautyinnovation@scandinavianmind.com

Speaker list, schedule, and more information here

The strategic advisor on the problematic substances in plastics that impede recycling

Swedish Chemical Agency’s Erik Gravenfors: ”Instead of PVC, which requires numerous additives, opt for simpler plastics that need fewer additives.”

PODCAST

Best of Beauty Innovation Talks

We give a rundown of Beauty Innovation Talks that we hosted in Stockholm the other week, where two live interviews were conducted in front of a live audience.

STAT OF THE WEEK

WORLD VIEW

A briefing on innovations in the global beauty industry

Revolutionizing Self-Care: Next-Level Beauty Innovations Unveiled
Integrate PC: Personalized beauty regimens are changing the game of self-care. Tailored skincare solutions are now available, targeting individual concerns and skin types. Advancements in skin analysis technology allow for a deeper understanding of your skin’s needs. Technology has revolutionized at-home beauty devices, allowing for professional-level results on your schedule.

Transforming sugar beets and coffee grounds into upcycled beauty innovations
Personal Care Insights: With the rise of circular solutions, industry has been transforming organic waste into luxurious personal care ingredients, rich with skin- and hair-protecting actives. Exploring how the eco-footprint of upcycling holds up against traditional sourcing methods, Personal Care Insights speaks to International Flavors & Fragrances (IFF) and Kaffe Bueno on noteworthy emergent ingredients and possible challenges in the evolving field.

According to ABIC, These Brands Are Embracing Innovations in Beauty Tech
Professional Bewauty: Technology is a driving change in almost every industry, and the beauty industry is no exception. From AI assisted technology, to skincare products that are technologically designed and feature breakthrough, science-based ingredients, the face of beauty is increasingly bound up in technological advances.

INSIGHTS