Why all brands should act like wellness brands to resonate with consumers
Fashion Snoops’ senior strategist for Beauty and Wellness, Mallory Huron, on how to cater to the most educated end consumer in history. And: What’s next for Paula’s Choice?
IN THIS ISSUE
INSIGHTS: Fashion Snoops’ senior strategist for Beauty and Wellness, Mallory Huron, on how to cater to the most educated end consumer in history
INSIGHTS: After the massive breakthrough with hero ingredients-focused products, what’s next for Paula’s Choice?
WORLD VIEW: Trends behind-the-scenes beauty companies see bubbling up
Over-wellmed
As previously mentioned at this very space, Paris trade fair Maison & Objet followed the sign of the times and put a clear focus on wellness — alongside its usual lineup of countless interior design brands — for its January edition. When I met Mallory Huron, senior strategist for Beauty and Wellness at Fashion Snoops, at the trend agency’s exhibition The Future of Wellness, she stated that this was clearly not a coincidence.
— It’s smart to incorporate it, because it’s a huge market. And of course, wellness is intrinsically connected with our homes. We know things like neuro-aesthetics and that the way we design our spaces, the lightning, and the colours have a huge effect on our mood and our happiness and well-being. It’s just intrinsic, it touches everything in every industry.
The future of wellness, she continued, is ever-evolving — although something that can’t be dismissed. Huron also urged us all to stay open-minded and curious:
— If you see something within the wellness space that comes around that seems bizarre or super out there, don’t dismiss it because the thing that might sound weird or too far out there now might be commonplace in 5-10 years.
For more on neuroscientific fragrance entrepreneurs and other innovators at Maison & Objet, click here, and see more of Mallory’s beauty technology trend predictions later in this issue.
Fransesca Cambuli, Research and Education Manager for Paula’s Choice Europe, also looks at ”general well-being” as the macro trend to watch.
— It seems there is increasing attention to general well-being, sometimes over beauty, which is absolutely a good thing, she says. I support body and mind wellness, good habits, nutrition, sleep hygiene, body movement, mindfulness, and any practice that can boost the good neuromolecules in the body that improve both our physical and mental health.
Join our Paid newsletter to dig into more predictions, by Fransesca in this email, and many more to come. See you in a week!
”It doesn’t matter what you make — you need to act like a wellness brand in order to resonate with consumers!”
Mallory Huron, senior strategist for Beauty and Wellness at Fashion Snoops, shares comprehensive insights on how to cater to the most educated end consumer in history.
WORLD VIEW
A briefing on innovations in the global beauty industry
Chemistry World: New Zealand set to be first country to ban PFAS in cosmetic products
BeautyMatter: Here’s what you need to know about the changes to the B Corp certification
EU-Startups: Stockholm-based MANTLE secures over €2.8 Million for Clean Skincare Expansion
Forbes: A First Look Into Brands’ Shopping Experiences on Apple’s Vision Pro
re/sources: Skinclusivity in Beauty
INSIGHTS
After the massive breakthrough with hero ingredients-focused products, what’s next for Paula’s Choice?
By JOHAN MAGNUSSON
We talk neurocosmetics, AI, and coming ingredient technologies with Francesca Cambuli, Research and Education Manager for Paula’s Choice Europe.
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