What’s next for sustainability in beauty?
Survey with four Nordic industry insiders’ predictions for 2024 and a new podcast episode with the latest on science-backed skincare. Plus: The keys to a successful beauty pop-up? Creativity!
IN THIS ISSUE
PREDICTIONS: What’s next for sustainability in beauty?
INSIGHTS: James Barnes, Business Director and co-founder of Backlash, on why the pop-up phenomenon keeps growing
PODCAST: Insights on science-backed skincare and the microbiome from our latest Beauty Innovation Talks in Stockholm
WORLD VIEW: Retailers expected to pull back on adding new beauty brands in 2024
Better days ahead
At Scandinavian MIND, we love the future. And why shouldn’t we? when looking at the emerging technologies and innovations on the horizon, or the ongoing transformation in the creative sectors. That’s also why we’re longing for this time of the year — mid-December, that is — when we get to share our Predictions format with you, asking industry insiders to forecast the coming year.
After publishing this year’s Predictions for the beauty industry, on sustainability, I dare to say that you’ll be walking into your well-deserved Christmas and New Year’s holiday with a high hope for what 2024 holds.
Moving on to this issue’s Insights story, we’re very pleased to welcome Backlash’s James Barnes to Beauty Innovation, sharing the (bright) future of pop-ups. The ”experiential event expert” opens one every five or six weeks together with his clients — and it just keeps growing. Speaking of sustainability, it may seem like a huge waste to create a temporary space for a weekend or two, before it’s all torn down. Luckily, Barnes explains, 95% of the resources used are rented or can be reused. A small amount of it is ”sustainable waste” that can be recycled back into the system.
— Sustainability is now a massive part of what we do. It used to be a ’hard sell’ — now it’s a requirement, he says.
That’s a line that also, unconsciously, summarises the current view on sustainability in the beauty industry quite well.
If audio is your preferred format, we also want to plug the brand-new episode of our weekly podcast, recorded at the latest Beauty Innovation Talks in Stockholm on science-backed beauty and the microbiome, later in this email.
We hope that you will all enjoy a restful holiday. To get prepared for 2024, our archive of previous issues of Beauty Innovation is here to help. Or, stay tuned for next week’s curated Top Reads 2023 summary.
Until then, enjoy!
What’s next for sustainability in beauty?
We catch four Nordic experts for more on greenwashing, communication, overproduction, and circularity — and how legislation, AI, and more knowledgeable end consumers push the bar for a greener industry.
Podcast: Science-backed beauty and the microbiome
A strong lineup of beauty executives joined the latest Beauty Innovation Talks in Stockholm, sharing the latest on the two incoming megatrends.
WORLD VIEW
A briefing on innovations in the global beauty industry
Cosmetics Business: Estée Lauder targets age reversal with Stanford Center on Longevity partnership
Vogue Scandinavia: The 'Scandi hairline' and more: 6 top-searched beauty trends to try in 2024
happi: Lumene Group Acquires Swedish Beauty Brand Ida Warg Beauty
Exploding Topics: The Ultimate List of Beauty Industry Stats (2024)
Women’s Health: Introducing ectoin, 2024's hottest new skincare ingredient
Beauty Independent: Retailers Expected To Pull Back On Adding New Beauty Brands In 2024
INSIGHTS
James Barnes: The keys to a successful beauty pop-up? Creativity!
By JOHAN MAGNUSSON
According to the Business Director and co-founder of London-based creative experiential agency Backlash, the number one success factor for a pop-up shop is the strength of the creative concept. And that’s also an example of what you shouldn’t do.
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