Beauty Innovation

Beauty Innovation

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The challenge to communicate beauty with consumers’ ”12-second attention span”
The Ordinary’s Joseph Basham on using beauty communication to get rid of ”chemofobia”. New and ”game-changing” airless dispensing technology. Plus: A…
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Johan Magnusson
”Scandi-minimalism is dead”
The co-founder of Narcyss explains that it’s time to rethink beauty packaging. And Georgie Cleve, co-founder of OSKIA, shares why nutri-cosmeceuticals…
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Johan Magnusson
Why all brands should act like wellness brands to resonate with consumers
Algica explains what’s in the water on the Swedish West Coast. What’s on La Roche Posay’s Medical Communication Manager’s mind right now? Plus: Three AI…
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Johan Magnusson
Growing an algae innovation to a global audience
Algica explains what’s in the water on the Swedish West Coast. What’s on La Roche Posay’s Medical Communication Manager’s mind right now? Plus: Three AI…
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Johan Magnusson
Creating a modern men’s beauty brand
THE GREY founder Gregor Jaspers on how to be relevant in communication and approach. The key trends to watch in beauty-tech explained. Plus: Launches we…
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Johan Magnusson

January 2024

Dos and don’ts in beauty packaging
Toxintelligence’s Ena Iglebaek Herceglija answers the most frequently asked questions from the clients, the obstacles when working with side streams…
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Johan Magnusson
Addressing the elephant in the room in the industry
Martin Lyne, founder of woods_ copenhagen, on cheap but harmful ingredients and 3 new product launches we liked at Daisy Beauty Expo. Plus: The future…
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Johan Magnusson
Why the beauty industry can’t be sustainable
We let the founder of NOURI speak out, highlight the rise of ”degrowth”, and share a glimpse of the next Beauty Innovation Talks.
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Johan Magnusson
20 years of putting R&D ahead of sales and marketing
Nicola Fagiuoli, founder of Dermaceutic, on pros and cons when working in this somehow reversed way. Plus: How this dry cellulose powder can transform…
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Johan Magnusson

December 2023

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